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The Breath
The Breath
Creativity and successful enterprise are inextricably linked. Creativity provides the ability to meet and solve unforeseen challenges and needs created by the market. It’s the key that unlocks the ability to adapt to short-term and long-term changes, to continually evolve and stay one step ahead.
NIederman was founded in 1944 and looking back we can see how we and our predecessors have been successfully taking on new challenges and adapting to the world around us for more than 75 years. A lot has happened, and early on we realised the need to protect people, planet and production from the harmful effects of industrial processes. With the assurance of clean air as our guiding principle, we’ve developed into a world-leading environmental technology company in the field of industrial air purification.
Creative and innovative solutions are inextricably linked to successful enterprise, and we’re convinced that culture, creative expression and business have a lot to learn from each other. That’s why we took a leap into the unknown. That’s why we decided to invest in something as offbeat for us as a photo exhibition. We’ve always wanted to be challenged and inspired. This desire has helped us to become the company we are today.
Our ambition and hope is that “The Breath”, with its photographs showing the importance of air to us and life on our planet, will do the same for you, sparking conversations, reflection and involvement. We’d also like those of you who read this book and/or visit the exhibition to broaden your senses and hopefully gain new perspectives.
We’d like to thank Dunkers Kulturhus in Helsingborg for its courage in collaborating with us on this exhibition and which, through Martin Schibli, has been a great help as we navigate what are uncharted waters for us. Thank you to Veronica Wiman, who has used her extensive experience to curate the exhibition and select the works that “The Breath” contains. Thank you to Per Olsson at UpOnWalls, who has used his skills in graphics to create the exhibition and this book.
While reading these words, you’ll have taken about 50 breaths. During a normal lifespan, you’ll breathe about 600 million times. Clean air is nothing we should take for granted. Clean air requires insight, commitment and action. We hope that you’ll enjoy and be challenged by these Swedish and international photographers whose photographic works reflect the importance of breath and the air we breathe.
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